Threadsmith GroupBook a call

Your email program is on fire.
Start typing.

New Message
To
skyler@threadsmithgroup.com(that's me)
From
·
Subject
Hi Skyler, I'm , VP Marketing at . Our ESP suspended our account at 6am with a message about "unusual complaint activity." We did onboard a new list from two weeks ago. I know, I know. But now we can't send anything, our compliance team hasn't been able to reach anyone at the ESP, and our CEO is asking me what our plan is. I've read your LinkedIn. You're exactly who I need. Please help. Best,
This actually sends to my inbox.
Hi Skyler, I'm [your name], VP Marketing at [your company]. Our ESP suspended our account at 6am with a message about "unusual complaint activity." We did onboard a new list from [a partner] two weeks ago. I know, I know. But now we can't send anything, our compliance team hasn't been able to reach anyone at the ESP, and our CEO is asking me what our plan is. I've read your LinkedIn. You're exactly who I need. Please help. Best, [your name]

Work with me.

Things are on fire

Deliverability Rescue

You woke up to a blocklisting, a wall of Gmail or Microsoft rejections, or a suspended ESP account.

  • Find the root cause, not the symptom
  • Clean up the list sources and sending practices that caused it
  • Build the remediation case for Spamhaus and other blocklist operators
  • Talk to your ESP's compliance team in their own language
You leave with a prevention plan so you don't land back on the list 60 days later.
Read the full story

You need a smoke detector

Reputation Monitoring

You want someone watching your reputation before the next fire starts.

  • Track your blocklist status and authentication health
  • Flag trouble early, while it's still small
  • You get a monthly readout in plain language explaining what changed and what to do about it
You get a heads-up before your CEO forwards you a screenshot from their spam folder.
Read the full story

You're building the house

Platform Advisory

You added email sending to your product. The blocklists don't care that it was supposed to be a feature.

  • Review your sending architecture, policy, and product guardrails before you ship
  • Build the acceptable use policy, abuse desk, and complaint handling to run it
  • Stay on retainer so one bad customer doesn't take down the whole platform
You ship email with the compliance infrastructure of a company that has already learned this the hard way.
Read the full story

The people who know this work vouch for it.

If you want something done, ask Skyler. She is a force in the Compliance and Abuse Community and any company would be lucky to have her.
Lili Crowley
Postmaster, Yahoo
Skyler is the kind of deliverability and privacy enforcement professional I really admire. If I contact her about an issue, I can forget about it because I know she will handle it.
Annalivia Ford
Deliverability and privacy enforcement leader
A ton of work is required to advance the efforts at M3AAWG, and Skyler is always willing to take lead, charge, delegate, or in other words, get it done.
Justin Frechette
Email abuse prevention collaborator, M3AAWG
I've trusted her leadership without question, and have never once been given a reason to doubt that. She's really the best at what she does.
Mary Goss
Senior Program Manager, Compliance, Klaviyo
She has demonstrated a powerful mastery of email compliance. Skyler is not afraid to take on any new challenges, and she dives in to make solutions.
Ohara Reinders
Email deliverability consultant
Skyler has grown into a driving force in deliverability and antiabuse. She is highly knowledgeable, creative in troubleshooting, and has a strong compass for best practices.
Karen Balle
Email deliverability consultant, Direct Deliverability
Skyler is everything I would look for in someone who does externally-focused compliance-based work. She is hardnosed when she needs to be, and offers a soft touch when the circumstances demand it.
Mickey Chandler
Email deliverability specialist
If you want something done, ask Skyler. She is a force in the Compliance and Abuse Community and any company would be lucky to have her.
Lili Crowley
Postmaster, Yahoo
Skyler is the kind of deliverability and privacy enforcement professional I really admire. If I contact her about an issue, I can forget about it because I know she will handle it.
Annalivia Ford
Deliverability and privacy enforcement leader
A ton of work is required to advance the efforts at M3AAWG, and Skyler is always willing to take lead, charge, delegate, or in other words, get it done.
Justin Frechette
Email abuse prevention collaborator, M3AAWG
I've trusted her leadership without question, and have never once been given a reason to doubt that. She's really the best at what she does.
Mary Goss
Senior Program Manager, Compliance, Klaviyo
She has demonstrated a powerful mastery of email compliance. Skyler is not afraid to take on any new challenges, and she dives in to make solutions.
Ohara Reinders
Email deliverability consultant
Skyler has grown into a driving force in deliverability and antiabuse. She is highly knowledgeable, creative in troubleshooting, and has a strong compass for best practices.
Karen Balle
Email deliverability consultant, Direct Deliverability
Skyler is everything I would look for in someone who does externally-focused compliance-based work. She is hardnosed when she needs to be, and offers a soft touch when the circumstances demand it.
Mickey Chandler
Email deliverability specialist
Skyler Holobach

I'm Skyler Holobach.

I spent 7 years at Salesforce building compliance and trust infrastructure for one of the largest email senders in the world. During that stretch, I was the escalation point for ISP abuse desks and Spamhaus, which means I have spent years working the exact conversations your ESP is now trying to have on your behalf.

I speak at M3AAWG and Unspam, I sit on the board of Women of Email, and I have written the remediation cases that get senders unlisted. Threadsmith Group is where I bring that work directly to companies whose email programs have gone sideways.

When your program is broken and the clock is running, I'm the person you want reading the headers, writing the remediation case, and translating between your team and your ESP's compliance desk.

A ground rule.

I don't work with cold outreach platforms or any product whose revenue model depends on sending unsolicited email. I've spent years cleaning up the mess those platforms make for every honest sender who shares an IP neighborhood with them. I'm not going to help build another one.

7 years
At Salesforce in trust and safety
10+ years
In deliverability and abuse operations

The fastest path is a call.

In 15 minutes, we can usually figure out what's broken and what the next 24 hours look like.